The Product Analytics team is responsible for defining and calculating a set of metrics for the overall health of the movement.
For current definitions, see Wikimedia Audiences/Data dictionary#Core metrics. For our most recent movement metrics report, see Wikimedia Audiences#Metrics.
We report these metrics monthly by the 15th of the following month (or the next business day if the 15th falls on a weekend or holiday).
Our reports are used in the following ways:
- Reviewed in the People Product Manager meeting every month.
- Posted on Wikimedia Product for public access
- Compiled on a quarterly basis for presentation to the Board of Trustees
Calculation
Contributors
The contributors metrics are calculated on JupyterHub using the wikimedia-research/Editing-movement-metrics repo from GitHub. The repo's readme contains full instructions.
Readers
The readers metrics are calculated on JupyterHub using the wikimedia-research/Readers-core-metrics from GitHub. The repo's readme contains full instructions.
Platform evolution and structured data
The platform evolution and structured data metrics are calculated on JupyterHub using the wikimedia-research/Platform-metrics from GitHub.
Reporting
- Briefly identify any key trends (the "what") and one key story to focus on each month.
- Draft Executive Summary and create highlights slides for Key Product Metrics: deck.
- Once the slides are completed,
- upload the month's slides to Commons as a PDF (you can use the May 2020 report as a guide), and add “WMF Product Analytics” category when uploading.
- update Wikimedia Audiences#Metrics and Product_Analytics page to include the PDF you just uploaded.
- Add the highlights to the Executive Team Weekly Report (example from 29 March, 2022)
- The metrics numbers will be available for WMF staff to use in the Google spreadsheets : editors and readers